Kooky Creative × O.N.I.
A Connected Paid Media Tracking And Release-Growth System For O.N.I. - Starting With "Haunted," Then Compounding Across The Tour Window, Music Video Push, Next Singles, And The Larger Obey No Illusion Cycle.
$3,000/mo
Retainer
4+
Release Moments
6
Workstreams
Momentum Framing
Rather than restarting with each release, we focus on building data, audience pools, and campaign structure across the full cycle (June 2026 - Jan 2027). Every push compounds - audience signals, pixel learnings, creative insights - so each successive campaign launches from a stronger position than the last. This is not a series of one-off pushes; it is a single, connected system that grows smarter with every release.
The System
Connected Paid Media System
Five interconnected pillars that work as one flywheel - not five separate tactics.
Foundation
Backend / Pixels
Pixel infrastructure, CAPI setup, audience creation, and event tracking - the backbone every campaign depends on.
Campaigns
Coordinated Pressure
Multi-platform campaign launches timed to drop dates, tour dates, and video pushes - each channel amplifying the others.
Conversion
Smart-Link / Data
FeatureFM and smart-link routing that funnels traffic to the right destination and captures attribution data at every touchpoint.
Optimization
Learnings / Pacing
Real-time budget pacing, creative rotation, A/B testing, and audience refinement based on performance data.
Reporting
Next Moves
Actionable reports that connect performance data to creative decisions - not just what happened, but what to do next.
Operations
Core Workstreams
Seven connected workstreams, each managed as part of the same integrated system.
Meta
Strategy and creative coordination across Facebook and Instagram. Audience segmentation, lookalike modeling, A/B creative testing, and retargeting flows timed to release milestones. Pixel-aligned conversion campaigns that feed learnings back into the system.
Timeline
Campaign Phases / Launch Calendar
Five sequenced phases that build on each other - not standalone pushes.
- Pixel and CAPI infrastructure setup across all platforms
- Audience pool creation (cold, warm, retargeting)
- 'Haunted' campaign launch - Meta, TikTok, YouTube, Spotify
- FeatureFM smart-link deployment and UTM governance
- Baseline reporting dashboard
Included
Monthly Deliverables
Everything included in the monthly retainer, delivered like clockwork.
Performance Reports
Monthly deep-dive on what worked and why
Active Campaign Management
Daily optimization and pacing adjustments
Creative Coordination
Asset auditing, formatting, and ad-load readiness
FeatureFM / Smart-Link Tracking
Routing and attribution management
Audience Development
List onboarding, pools, lookalikes
Responsive Communication
Slack and email, same-business-day turnaround
Boundaries
Scope
Included
- Paid Media Strategy & Planning
- Meta Ads Manager (FB/IG) Management
- Google / YouTube Campaign Management
- TikTok Campaign Management
- Tracking Support (CAPI, Pixels, UTM)
- Weekly & Monthly Performance Reporting
- Creative / Social Alignment Support
- DSP (Spotify) Strategy & Execution
- FeatureFM Smart-Link Management
Quoted Separately
- Ad Spend Budget (billed at cost)
- Major Creative Production (video, photo)
- Influencer / Creator Partnerships
- Heavy CRM / Email / SMS Execution
- Large New Campaign Expansions
- Platform-Specific Tool Licensing
Pricing
Investment & Terms
Retainer
$3,000
per month
Billing
Monthly in advance, net-7
Commitment
Month-to-month, no long-term contract
Notice
30-day written notice to cancel
Ad Spend
Billed separately at cost, no markup
Reporting
Monthly performance reporting included
Next Up
Next Steps
Approve Retainer
Lock in the monthly rate and confirm start date.
Confirm Budget / Priorities
Set ad-spend budget and prioritize the first phase.
Move Into Buildout
We kick off infrastructure, audience pools, and creative prep.
About Kooky Creative
Nashville-based agency specializing in multi-platform paid media campaigns for artist release cycles. We work across Meta, Google, TikTok, and DSPs to build connected systems that turn release moments into sustained growth - not just one-off spikes. Our team brings together media buying, creative strategy, tracking infrastructure, and data reporting so artists and labels get a single, coherent campaign OS rather than a stack of disconnected tactics.